Thoughts Product Thinking 101: What, why and how? If you are someone who is overwhelmed with the usage of the term ‘Product Thinking’, the way it is used and thrown at in conversations and always wondered what it really means? then this article is for you.
Thoughts How Can We ‘Design’ An Intelligent Recommendation Engine? How can we design a system that can learn to understand the nuances of user behavior, take various aspects of business into consideration and then statistically analyze the best recommendation, with the right balance?
Selected Work Designing a super app: From product & data perspective. The problem statement was to fix exactly that — How can the parent airline company combine all the internal initiatives and external entities to create a single product, a super app to build collective immersive user experience for the end-users?
Selected Work Conversational Banking: Experience design of an invisible bank. What can a traditional bank do to build a competitive edge? How can they play to their strengths and become an invisible giant? Where do they start? How do they become an invisible bank? These were some questions I tried to address in my massive pitch.
Thoughts Stop selling products and start selling the experience. A guide to collaborating with other staff users to publish, and some resources to help you with the next steps of growing your business